Aesthetics

the term aesthetics describes how something looks such as a web page a print article, a poster etc. the subject may have good aesthetics or poor aesthetics. when looking at the aesthetics that create 'interestingness' it is important to look at the form rather than the content. the way that something is or appears to be can still be interesting even if the message contained in the artistic work is dull. as i was browsing the internet i came across a page which i thought to have good aesthetics - Aesthetics Inc. immediately the three photos of water features and architecture stand out, grasping the viewers attention. they are well balanced on the page with the background pattern linking them together. the back ground is a pale blue with a few thin white lines which add to the pages 'interestingness' without taking attention away from its main focus. the page heading is in a captivating font which fits the theme of the page. links and buttons are neatly and clearly set out around the center photo, with the main links having different colours to make them more distinguishable from the background. i also came across a page which i found to have very poor aesthetics. the heading was the same size, colour and font as the rest of the text. there were no photos or other images and no background colour or pattern. this web page is simply text. the only postive i saw was that it had contrast.